OEM & private label
Your brand on proven hardware.
Under EU machinery law, the company that places a machine on the market under its own name takes on the manufacturer's obligations — including the technical file. We build the whole programme around that fact, so nothing is discovered late.
Under EU Regulation 2023/1230, the company whose name is on the machine is the manufacturer and owns the technical file. We build private-label programmes around that fact: your badge, a complete technical file handed over, and spares with a stated lead time. Quotations are split into six layers so each cost is visible.
What has to be true
Three things make a private-label programme survive its first service call:
- Built to your specification — power, head, cable length, colour, labelling, manual language.
- A complete technical file, handed over — drawings, component lists, risk assessment, test records, declaration. Without it, your name is on a machine you cannot legally support.
- Spares with stated lead times — because the distributor answers the phone, not the factory.
We supply all three. The factory supplies the machine.
How it runs
Four stages, each with a deliverable.
Requirement
Application, power, access, duty cycle, market, annual volume. A written brief, one page.
Selection
Two or three factories matched to the brief, each with its strengths stated. You choose.
Brand & file
Housing, decals, manual, packaging — and the technical file prepared for the entity on the badge.
Fleet support
Spares with lead times, training material, and a named escalation path to the factory engineer.
Quotation structure
Quoted in layers, so you can see where the money goes.
| Layer | What it covers | Scales with volume |
|---|---|---|
| L1 · Equipment | Machine, head, chiller, standard accessories | Yes |
| L2 · Badge & customisation | Housing colour, decals, manual language, packaging | Partly |
| L3 · Technical file & conformity | Drawings, component list, risk assessment, test records, declaration | No — one-off per model |
| L4 · Spares & consumables | Windows, nozzles, optics, seals; initial stocking quantity | Yes |
| L5 · Service & training | Parameter training, maintenance routine, escalation path | No |
| L6 · Export execution | Classification, licence where applicable, declaration parameters | No — per shipment |
A quotation that collapses these six into one number cannot be compared with another supplier's, or defended to your own finance team.
A first programme, in practice
One model, one power, a small first batch, and a spares kit sized to it. The badge and the manual are the easy part — the first programme is really a test of whether the escalation path works when a head fails in the field.
If it holds, the range expands. If it does not, better to find out on three units than thirty.
A UK machinery distributor already white-labelling our 3 kW continuous wave units for its own fleet customers.
Reference available under NDA
Start with the brief, not the brochure.
Send the application, the power range and the market you sell into. We come back with two or three configurations and the compliance position for each.
Discuss a programmeFAQ
Questions buyers ask
The answers we give on the phone before a quotation is written.
Can you build the machine under my brand?
Yes. Housing colour, decals, manual language, packaging and labelling are set to your specification, and the Declaration of Conformity is issued under your brand with the third-party CE test evidence behind it. The factory supplies the machine; we supply the programme around it.
Who is legally the manufacturer under a private-label arrangement?
The company that places the machine on the market under its own name. EU Regulation 2023/1230, applying from 20 January 2027, treats that distributor as the manufacturer and narrows what an authorised representative may do. Whoever owns the badge owns the file — so we prepare it with you, not instead of you.
What is in the technical file you hand over?
Drawings, component lists, the risk assessment, test records and the Declaration of Conformity, prepared for the legal entity named on the badge. Without it, your name sits on a machine you cannot legally support in the field.
What volume does a first programme need?
One model, one power, a small first batch, and a spares kit sized to it. The badge and the manual are the easy part; the first programme is really a test of whether the escalation path works when a head fails in the field. If it holds, the range expands.
How is an OEM quotation structured?
In six layers: equipment; badge and customisation; technical file and conformity; spares and consumables; service and training; export execution. A quotation that collapses these into one number cannot be compared against another supplier's, or defended to your own finance team.